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Hi, I'm Trent

I'm a product design player/coach with over a decade of experience designing products people love. Half of that time has been spent in leadership roles building teams who grow and perform.

I have worked with companies across various industries and stages of growth. Currently, I am Director of Product Design at OPTAVIA.


"…what I do have are a very particular set of skills, skills I have acquired over a very long career. Skills that make me a nightmare for [problems]…"

My tongue in cheek alliterative approach to design leadership is to focus on: Product, People, and Progress.

  • We come together as a group to make the best product we can.
  • The product is centered around people: those who use it and those who collaborate to build it.
  • As there is no end product, we’re forever making progress.

I like creating cool things with people who like to do the same. These days, I do this by cultivating empowered teams to work cohesively cross-function to deliver real value.

work samples

Product teams need leadership who view the team as their product. Along with wanting the best for the overall company product, building a highly functioning team requires attention, care, and innovation.

starting app rating (2020):
Client app:

2.3

current app rating (2023):
Client app:

4.7

Coach app:

4.9