Product Design Leader with 12+ years of experience building and mentoring teams to deliver complex B2C/B2B digital products. Proven record of increasing user engagement. Skilled in translating business ambiguity and emerging technologies into clear, actionable product visions. Seeking to team with others looking to build the future of immersive and intelligent applications.
Work Projects
Building an AI-Empowered Design Team
Strategic program to solve a high-visibility product crisis by integrating AI into our design workflow. Resolved CEO-level issues, launched major features, and cut design/dev cycle time by 50%.
2.3 → 4.7+ App Store Turnaround
Complete strategic overhaul of flagship B2C mobile application. Transformed a 2.3-star app into 4.7+ star brand asset, driving +35% user retention and +40% daily active users.
My Leadership Philosophy
How I design teams, strategies, and products that thrive in complexity. Core principles for building empowered, high-performing teams that deliver great results.
Prior IC Work
A peek at my portfolio from prior agency and freelance engagements of SaaS and Enterprise applications.
Side Projects
Tool Building with AI
Building a visual mapping tool that connects user needs to interface design using JTBD and Elements of UX frameworks.
Explorations in Spatial Computing & AR + AI
Research and development sprint exploring spatial design foundations. Developed conceptual framework for spatial design system and functional WebXR prototype to test principles with AI workflows.
Musical Exploration with AI
Exploring the intersection of music and artificial intelligence. Producing an EP leveraging AI tools to create, experiment, and innovate in sound design and composition.
Work Experience
2020 - Present
Director of Product Design
OPTAVIA
2020 - 2018
Lead UX Product Designer
Overstock
2014 - 2018
Sr. UX / Product Designer
Surge
2010 - 2016
Human Intelligence Collector
Army National Guard
View full work history at linkedin.com/in/trenthp
Connect
Feel free to contact me at trentpetersen@gmail.com