I work the way I do because I've never been comfortable staying in one lane. I've always cared about strategy, design, and how things get built. For most of my career, the tools limited what one person could actually execute. That's changed. AI removed the ceiling, and the way I've always thought about product work is now the way I can actually operate. That's the foundation Mad Catter Studio is built on.

The common thread across my work is this: I look for the real problem underneath the surface request, I figure out the fastest path to solving it, and I do the work myself when that's what it takes. Sometimes that means building a team from scratch and shifting a company's mindset. Sometimes it means writing prototype code that ships to production. Usually it means several things at once.

I lead with deep curiosity. The most useful questions are “why?” and “what else?” Why, because surface-level requests usually hide the real problem. What else, because there's almost always more to the story, and being exhaustive in the work is how you avoid solving the wrong thing. I build teams where everyone is encouraged to ask both.

I care about the people I work with, and I believe a healthy, empowered team is the only way to build something worth using. I hire for curiosity, craft, and collaboration. I mentor by giving people autonomy and real ownership. I partner across functions by building shared understanding, not by protecting territory.

When I'm not working on products, I'm adventuring with my kids and exploring whatever catches my attention: AR/VR, 3D printing, video games, art, concerts, waves, and sand.