1 / Understanding
Intelligence gathering & discovery
- Stakeholder Discussions
- Project Vision, Goals, & Brand Strategy
- Measure of Success
- Project Priority
2 / Defining
Set the parameters of the forest
- Competitor Analysis
- Analytics Review
- Content Audit
- User Interviews
3 / Ideating
Start laying out the trees
- User Stories
- Persona Creation
- Workflow Diagram
- Sitemap
4 / Designing
Putting everything together
- Style Guide
- Sketching
- Wireframing
- Prototyping
5 / Testing
Analyze & evaluate through user tests
- User Testing
- BETA Launch
- Iterate
- Revise
Overview
Designing an entire product takes a constant back and forth between looking at the forest and the trees. Throughout the project I'm diligently looking at the big picture, taking a deep dive into a particular feature, and then stepping back to look again at the big picture.
I offer my clients my attention & care throughout the entire process. I expect clients to provide me things I need to be successful, which includes proper communication throughout the engagement.